So the internet blew up with the hashtag #Alexfromtarget which is the guy above. He got half a million Twitter (his Twitter here) followers overnight, and even appeared on Ellen - because... teenage girls run the world and by association, social media.
Then some group called Breaker claimed that the whole thing was an example of their viral marketing power after having some YouTuber's make a video spoofing Alex.
Alex and the girl who orginally tweeted him then stood up and did a big "we have no idea who you are Breaker" and Breaker quickly switched it position to "we kind of sort of were involved in the Alex hashtag..."
Lame. Interview between Alex and Ellen below.
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