Breaking Bad the TV series was a phenomenon. If you go up to the average white person (see: 'Crak-ahh') there is a better than average chance the person was religiously involved with the show, knew all the lines, and would wordlessly burst into a metaphysical multi-coloured rainbow of joy at the mere utterance of the word: 'Bitch'.
In my tiny circle of friends, errrrrrry-wun wanted to be Jesse (except me: Heisenberg, bitches!).
Aaron Paul's role of Jesse may have since gone to dust, but it hasn't appeared to have eroded his popularity as can be seen here in this interview with Jimmy Kimmel: